As common sense suggests and many real-world projects have confirmed, treating people like individuals, not like faceless herds, is the most effective way to increase response rates, generate new business, and maintain customer relationships.
Past marketing efforts have faced a formidable challenge: how to generate and deliver personalized appeals to individual consumers, while still retaining the efficiencies of scale. Montage's ParticleLogic system solves the dilemma by enabling true cross-media personalization—automatically and effectively.
ParticleLogic is composed of three primary delivery mechanisms, enabling personalized communications to be sent through the mail (ParticleDirect), posted on the Internet (ParticleClick), and transmitted via e-mail (ParticleZap).
Each delivery mechanism supports the full range of personalization techniques, including Variable Content, PhotoText, Photo Marketing, and Personalized Mapping. Regardless of how customers are contacted, the result is the same: a more rewarding and profitable customer relationship.