ParticleLogic Cross-media personalized marketing strategies, tools, and campaigns ParticleDirect Personalized direct mail ParticleZap Personalized e-mail ParticleClick Personalized URLs and customized Internet landing pages PhotoText Text-based image personalization Variable Content Data-driven messages, images, incentives, etc. Photo Marketing Photo-based personalization Personalized Mapping Personalized mapping Data Management Data procurement, cleansing, analysis, etc.

Variable Content

One size doesn't fit all. Nor does one color. Nor one purchasing incentive. Personalized marketing is about recognizing the unique needs and desires of different customers—and then responding accordingly with unique combinations of images, messages, style, etc.

Check out our short guide to personalized content: Marketing to an Audience of One.

Common Questions

Question: What's the difference between segmentation and one-to-one marketing?
Answer: Segmentation refers to the process of categorizing customers into similar groups. One-to-one marketing does away with groups, and speaks to each customer individually. Read more...

Question: Does one-to-one marketing always succeed?
Answer: No. There are instances where one-to-one marketing becomes unnecessarily reductive, and can end up limiting a consumer's ability to express his personality. Read more...

Question: Which design applications can be used create a one-to-one project?
Answer: Templates can be created with Quark or InDesign. Read more...

Question: Can I ask a question too?
Answer: Yes! Click here.